Our approach in assessing a client’s website is similar to the purposes of analyzing any data that is collected. Ensuring your website reflects what you are trying to achieve, whether it is selling products online or promoting through a platform like Facebook.
Does your landing page flow easily on mobile devices? Does information load quickly? Are customers able to reach you easily through the use of a contact form? Have you had feedback from clients about your website - good or bad? Creating a positive customer experience is foundational, and how you do that is by giving them what they want - information and ease of access.
In defining the objective of the website we will also determine the visual aspects of color, font, layout, and flow. When a website is being built or updated, we once again look to any data gathered to optimize both the visual and functional aspects.
Working with the vision of a client and building on that is paramount to reaching our own objectives and goals.